Privacy Notice

We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting this site, you are accepting the practices described in this Privacy Notice.

Information We Collect

• We may collect personal information when customers interact with Ellens Equipment through purchases, service work, parts orders, website forms, phone calls, or in-person visits.
• Information collected may include name, address, phone number, email address, payment information, equipment ownership history, and service records.
• Customers may also provide information when registering for events, promotions, or communications.

Automatic Information

• Our website may automatically collect information through cookies and analytics tools.
• Information may include IP address, browser type, device information, pages visited, and interactions with the website.
• This information helps improve website performance and customer experience.

Use of Information

• Ellens Equipment uses collected information to process transactions, provide service, maintain equipment ownership and service records, and communicate with customers.
• Information may also be used to send product updates, service reminders, promotional offers, event invitations, and dealership news.

Customer Relationship Records

• Ellens Equipment maintains records of customer purchases, service history, communications, and account activity to provide ongoing support and improve customer service.
• These records may be stored in customer relationship management systems operated by Ellens Equipment or trusted service providers.

Communications and Marketing

• By providing contact information to Ellens Equipment through purchases, service tickets, invoices, website forms, phone calls, or other interactions, customers consent to being contacted regarding their relationship with the dealership.
• Communications may include order confirmations, service updates, account notifications, product availability updates, promotions, and seasonal offers.
• Ellens Equipment may contact customers through email, phone calls, text messages (SMS), or postal mail.

Text Messaging (SMS)

• If a customer provides a mobile phone number, Ellens Equipment may send text messages related to transactions, service updates, appointment reminders, and where permitted by law, marketing communications.
• Message frequency may vary. Message and data rates may apply depending on the customer’s mobile carrier.
• Customers may opt out of marketing text messages at any time by replying STOP to a message or contacting Ellens Equipment.

Email Communications

• Customers who provide an email address may receive promotional emails, service reminders, and dealership updates.
• Customers may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.

Opt-Out

• Customers may request to stop receiving marketing communications at any time.
• Customers may opt out by using unsubscribe links in emails, replying STOP to text messages, contacting Ellens Equipment by phone, or contacting the dealership through the website.
• Customers may still receive transactional communications related to orders, service work, or account information.

Sharing Information

• Ellens Equipment does not sell customer personal information.
• Information may be shared with trusted service providers that assist with business operations including customer relationship management systems, marketing platforms, website hosting, analytics services, and payment processing.
• These providers may only use information as necessary to perform services on behalf of Ellens Equipment.

Marketing Analytics

• Ellens Equipment may use advertising and analytics services such as Google, Meta (Facebook and Instagram), and similar platforms to measure marketing effectiveness and deliver relevant advertising.
• These services may use cookies or similar technologies to collect information about website interactions.

Data Security

• Ellens Equipment maintains reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access or misuse.
• However, no method of electronic transmission or storage is completely secure.

Data Retention

• Personal information may be retained as long as necessary to fulfill the purposes outlined in this policy.
• This includes maintaining customer records, service history, warranty information, and other legitimate business records.

Consumer Privacy Rights

• Depending on state law, customers may have the right to request access to, correction of, or deletion of personal information maintained by Ellens Equipment.
• Requests may be submitted by contacting the dealership.

Contact Information

• Questions regarding this Privacy Policy may be directed to:
• Ellens Equipment
• 5297 W. Stoney Corners Road
• McBain, MI 49657
• (231) 825-2416
• www.ellensequipment.com